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Analytics Trainings

Our experienced trainers guide you through web analytics both in theory and practice. We tailor our hands-on training to match your needs and skill level. Practical exercises primarily use participants' own tools and data sources.

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Grow Your Analytics Expertise

As digital channels take center stage in business, continuous monitoring of e-commerce and websites, improving marketing efficiency, and identifying potential customers in digital channels become part of daily operations. This makes developing in-house digital expertise more critical than ever.

In our training sessions, you’ll learn how to leverage data in marketing, track the impact of marketing actions with analytics tools, and use insights to refine your marketing strategy.

Google Analytics and Adobe Analytics Training

To fully unlock the business potential of data and web analytics, it's essential to understand how key web analytics tools work and how to utilize them effectively.

Our foundational training starts with the basics of web analytics—how different tools operate and collect data.

In our advanced and specialized trainings, we cover a wide range of topics, including marketing and campaign analytics, e-commerce performance, and content analytics. You’ll also learn how to visualize data and build dashboards in Google Data Studio or Power BI, as well as manage tags effectively using tag management tools.

If needed, we also dive into server-side tracking and its benefits for more accurate and privacy-friendly analytics.

Interested? Get in touch, let’s talk!