Analytics
Harness analytics to drive business and marketing growth. Analytics plays a key role in measuring marketing performance, tracking website goal completion, and deepening customer insights.
Effective web analytics is built on business objectives and careful planning.
Leverage Analytics
To ensure web analytics serves your organization's needs, we can assist in creating a tailored KPI and measurement plan through a Quru-facilitated workshop.
This plan serves as the foundation for both the technical implementation of measurement and the visualization of data and dashboards.
A carefully executed technical implementation of measurement ensures that decision-making is based on accurate data and reliable results.
At the same time, user-friendly and clear data visualizations and dashboards are essential for tracking results and embedding data-driven decision-making into daily operations.
KPIs and Measurement
Do you know how well your digital marketing efforts and website perform in relation to your business and marketing goals?
Or how to measure them effectively? Properly defined KPIs (Key Performance Indicators) help you track goal achievement and support continuous improvement.
KPIs answer the timeless question: Does marketing generate business value?
They provide clarity on the connection between key business objectives and marketing execution, ensuring that your efforts drive meaningful results.
Well-defined KPIs help marketers report on activities in a way that speaks the language of business, making reporting more compelling—especially for company leadership.
KPIs also provide clear, measurable goals for marketers to track and improve upon. As the saying goes, "You get what you measure."
However, defining the right metrics can be challenging due to large data volumes and complex business structures.
Quru’s experienced consultants help you select the right KPIs to support your company’s growth and build tailored reports and data views to enable truly data-driven marketing and business decisions.
Technical Implementation of Analytics
Tag management tools play a central role in the implementation of website measurement. They help manage not only analytics and tracking tags but also other key tools, such as Google services, social media pixels, and cookie management solutions.
At Quru, we have extensive experience in tag management and implementing advanced measurement solutions across various environments.
We assist your organization with technical analytics setup, measurement optimization, and the efficient management of tag management systems, ensuring that your data is reliable and actionable for your business.
Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google Analytics, offering a more comprehensive view of the customer journey across devices and channels. Its advanced reporting, event-based data model, and AI-powered predictions help businesses make data-driven decisions.
GA4 is an evolving platform, with Google regularly introducing new features. At Quru, we closely monitor these updates and bring the latest solutions to our clients, ensuring they can leverage the evolving capabilities of GA4 as effectively as possible.
We help your organization unlock GA4’s full potential—from strategic planning and tailored measurement to effective reporting and analytics integrations.
Google Analytics 360
GA360 is a paid version of Google Analytics designed for more demanding analytics needs. Google Analytics 360 is particularly useful in the following situations:
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The website experiences high traffic.
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There’s a need to closely track the results of targeted marketing efforts.
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The custom variables and metrics available in the free version are insufficient for your measurement and KPI needs.
GA360 is also valuable when you want to leverage the analytics features offered by Google BigQuery, such as expanded data processing capabilities and deeper analysis. While the free version allows integration with BigQuery, its data export capabilities are limited. Google Analytics 360 offers full support for exporting and processing data in cloud services like Google Cloud, Azure, or AWS.
When you need expert support with GA360, Quru is a trusted and unique partner.
We are proud to be Finland’s first and currently the only official reseller of the GA360 version. We offer our clients expertise and tailored solutions for effectively leveraging Google Analytics 360.